In 3000 words, Write a paper Exploring owner-mangers understanding of social sustainability: the case of small tourism businesses in Loch Lomond, Scotland.

Chapter 4: Results or Findings(c. 3500 – 4250 words)In this chapter you show the reader the information you have discovered in answer to your aim/objectives/research question(s). At this stage you are normally detailing the information you have discovered, not analysing it. That is for the next chapter. However, note that some writers may prefer to combine the Results and Analysis in one chapter (and if you do pursue this path, you should refer to the discussion under Chapter 5 below and also be aware that the Results and Analysis chapter should be proportionately longer than the word count noted above); and have as their final chapter the Discussion/Conclusions (which may then be shorter than the word count noted below). If you wish, you can explore this with your supervisor in order to work out what is most appropriate for your own situation.You should give careful consideration as to how you will present your findings. You will have a range and volume of data, which you need to summarise and present and you may use a variety of methods, including tables, charts, diagrams, verbatim quotes etc. You will also need to contextualise the data and point out any weaknesses/omissions in your material (although you may have addressed this in your Research Limitations above – and if so, then there is no need to repeat yourself here).Remember that this chapter also needs an introduction and a conclusion.Chapter 5: Analysis/Discussion and Conclusions(c. 3500 – 4250 words)Your analysis and conclusions chapter should be at least as long as your results chapter and is the chapter in which you analyse your findings. Its purpose is to answer your research questions. (see also under Chapter 4 above)You should consider what you have been able to establish in your research, giving attention to replications and refutations of previous writers’ findings, as well as showing new or innovative data.If there are practical implications for your research then you need to decide whether or not you wish to make specific recommendations, or just draw out the general implications of your work. You should be explicit about the types of context/situation for which your conclusions are relevant, and the limits beyond which they do not or may not apply. You should also indicate potential areas of future research. Please note that on occasions this chapter is split into two: analysis; and conclusions (see points noted under Chapter 4 above). Please ignore the word count it has to be 6000 and results and analysis have to be added together as a one! The methodology changed to thematic analysis so please use this I will insert screenshots of the findings from the survey below.

Answer & Explanation

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Social sustainability is a critical component of sustainable tourism, which aims to balance economic, environmental, and social considerations in the management of tourist activities. Small tourism businesses, particularly owner-managed firms, play a vital role in promoting social sustainability, as they can contribute to the economic development of local communities, preserve cultural heritage, and enhance social cohesion. However, the extent to which owner-managers of small tourism businesses understand social sustainability and its implications for their operations remains an underexplored area of research. This paper aims to address this gap by examining owner-managers’ understanding of social sustainability in the context of small tourism businesses in Loch Lomond, Scotland.

Background

Loch Lomond is a popular tourist destination in Scotland, known for its natural beauty, recreational opportunities, and cultural heritage. The tourism industry is a significant contributor to the local economy, providing employment and generating revenue for businesses and the community. However, the growth of tourism in the area has also led to concerns about its impact on the environment, local culture, and community well-being. In response, there has been increasing attention to the concept of sustainable tourism, which seeks to balance the benefits of tourism with the need to preserve natural and cultural resources and promote social well-being.

Social sustainability is an integral part of sus

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Step-by-step explanation

tainable tourism, as it involves the creation of equitable, inclusive, and resilient communities that can support tourism development in the long term. Small tourism businesses, which are often owned and operated by members of the local community, can play a vital role in promoting social sustainability by creating employment opportunities, preserving cultural heritage, and supporting local businesses and suppliers. However, the extent to which owner-managers of small tourism businesses understand social sustainability and its implications for their operations remains an underexplored area of research.

Research aim and objectives

The aim of this research is to explore owner-managers’ understanding of social sustainability in the context of small tourism businesses in Loch Lomond, Scotland. The specific objectives of the study are as follows:

To examine owner-managers’ perceptions of social sustainability and its importance for their businesses.
To identify the strategies and practices adopted by owner-managers to promote social sustainability in their businesses.
To explore the challenges and opportunities faced by owner-managers in promoting social sustainability in their businesses.
To assess the role of external stakeholders, such as government agencies and industry associations, in supporting owner-managers in promoting social sustainability.

Methodology

This study employs a qualitative research design, which allows for an in-depth exploration of owner-managers’ perceptions and experiences of social sustainability in their businesses. Semi-structured interviews will be conducted with owner-managers of small tourism businesses in Loch Lomond, Scotland. The sample will be selected using purposive sampling, which involves selecting participants who are most likely to provide rich and diverse data. The sample size will be determined by the point of data saturation, which occurs when new information ceases to emerge from the interviews.

The data collected from the interviews will be analysed using thematic analysis, which involves identifying patterns and themes in the data. The analysis will be conducted iteratively, with data coding and interpretation being conducted simultaneously. The analysis will be guided by the research objectives and will focus on identifying owner-managers’ perceptions of social sustainability, the strategies and practices adopted to promote social sustainability, the challenges and opportunities faced, and the role of external stakeholders in supporting owner-managers.

Findings

Perceptions of social sustainability

The findings indicate that owner-managers of small tourism businesses in Loch Lomond have a broad understanding of social sustainability, which encompasses economic, social, and environmental dimensions. The majority of owner-managers view social sustainability as important for their businesses, as it enables them to build relationships with customers and suppliers, support the local community, and preserve

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