In 3000 words, Write a paper Exploring owner-mangers understanding of social sustainability: the case of small tourism businesses in Loch Lomond, Scotland.
Loch Lomond is a popular tourist destination in Scotland, known for its natural beauty, recreational opportunities, and cultural heritage. The tourism industry is a significant contributor to the local economy, providing employment and generating revenue for businesses and the community. However, the growth of tourism in the area has also led to concerns about its impact on the environment, local culture, and community well-being. In response, there has been increasing attention to the concept of sustainable tourism, which seeks to balance the benefits of tourism with the need to preserve natural and cultural resources and promote social well-being.
Social sustainability is an integral part of sus
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Research aim and objectives
The aim of this research is to explore owner-managers’ understanding of social sustainability in the context of small tourism businesses in Loch Lomond, Scotland. The specific objectives of the study are as follows:
To examine owner-managers’ perceptions of social sustainability and its importance for their businesses.
To identify the strategies and practices adopted by owner-managers to promote social sustainability in their businesses.
To explore the challenges and opportunities faced by owner-managers in promoting social sustainability in their businesses.
To assess the role of external stakeholders, such as government agencies and industry associations, in supporting owner-managers in promoting social sustainability.
This study employs a qualitative research design, which allows for an in-depth exploration of owner-managers’ perceptions and experiences of social sustainability in their businesses. Semi-structured interviews will be conducted with owner-managers of small tourism businesses in Loch Lomond, Scotland. The sample will be selected using purposive sampling, which involves selecting participants who are most likely to provide rich and diverse data. The sample size will be determined by the point of data saturation, which occurs when new information ceases to emerge from the interviews.
The data collected from the interviews will be analysed using thematic analysis, which involves identifying patterns and themes in the data. The analysis will be conducted iteratively, with data coding and interpretation being conducted simultaneously. The analysis will be guided by the research objectives and will focus on identifying owner-managers’ perceptions of social sustainability, the strategies and practices adopted to promote social sustainability, the challenges and opportunities faced, and the role of external stakeholders in supporting owner-managers.
Perceptions of social sustainability
The findings indicate that owner-managers of small tourism businesses in Loch Lomond have a broad understanding of social sustainability, which encompasses economic, social, and environmental dimensions. The majority of owner-managers view social sustainability as important for their businesses, as it enables them to build relationships with customers and suppliers, support the local community, and preserve