How important is a recommendation by someone else in your purchase decisions?
One: Alternative Marketing – Personal Interaction:
Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person’s recommendation: How important is a recommendation by someone else in your purchase decisions?
Two: Alternative Marketing – Non-Personal Interaction:
Do you play video games? If so, approximately how many hours a month do you play games (including online games)? What advertising have you noticed in the games? How effective was the advertising?
Three: Personal Selling:
Think about a recent personal purchase experience that involved a salesperson. Describe how the salesperson handled you during the sales call. Which sales presentation approach did the salesperson use? Which methods of handling objections were used? Evaluate how well the objection was handled. Which closing did the salesperson use? How well did the salesperson handle the closing?
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There are different types of recommendations that people might consider when making a purchase decision, including recommendations from friends and family, online reviews, and influencer endorsements. The perceived reliability and credibility of the recommender can also affect the weight given to the recommendation.
Overall, recommendations can be a powerful influence on purchase decisions, but individual preferences and other factors such as price, availability, and personal experience with the product or service also play a role.