Conduct an Investigation into The Impact of Employee Motivation on Customer Satisfaction. A Case Study of Tesco PLC.
This investigation will follow a mixed-methods approach, incorporating both quantitative and qualitative data collection techniques. The research will be conducted in two phases:
Phase 1: Survey
A survey will be conducted among Tesco employees to gather quantitative data on employee motivation. The survey will be designed using Likert scales to measure the level of motivation among employees. The survey will include questions on employee satisfaction with their job, their work environment, and their relationships with colleagues and managers. A total of 100 Tesco e
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Phase 2: Interviews
In the second phase, semi-structured interviews will be conducted among Tesco customers to gather qualitative data on customer satisfaction. The interviews will focus on customer experience at Tesco, including their perception of the quality of service and products, staff friendliness, and overall satisfaction. A total of 20 Tesco customers will be selected for the interviews, using a purposive sampling technique.
The data collected through the survey will be analyzed using descriptive statistics such as mean, standard deviation, and frequency distribution. Inferential statistics such as correlation and regression analysis will be used to analyze the relationship between employee motivation and customer satisfaction.
The data collected through the interviews will be analyzed using content analysis. Themes will be identified from the interview transcripts, and the findings will be used to support the quantitative data.
The results of this investigation are expected to show a positive correlation between employee motivation and customer satisfaction. The survey data will provide insight into the level of motivation among Tesco employees, which can be used to identify areas for improvement. The interview data will provide valuable feedback on customer satisfaction and help to identify areas where Tesco can improve its service and products.
This investigation into the impact of employee motivation on customer satisfaction at Tesco PLC will provide valuable insights into the relationship between the two variables. The findings of this investigation can be used by Tesco to improve employee motivation and customer satisfaction, ultimately leading to improved business performance.