Write an essay on Advertising Development & Online Pitch Execution with Voice-over Support.

Having completed the situational analysis for CW1 you are required to finalise your advertising objectives for your chosen client, which you already had chosen from this website: https://www.dandad.org/en/d-ad-new-blood-awards/ . Then you are required to develop and deliver an original advertising campaign (which must include at least an element of original advertisement creative design) in the form of print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below).

Answer & Explanation

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Advertising has come a long way since the early days of print and radio advertising. With the advent of the internet and social media, advertising has evolved to become a dynamic and interactive medium that allows businesses to reach their target audiences in ways that were once unimaginable. In this essay, we will explore the development of advertising and how it has evolved into the online pitch execution with voice-over support.

The development of advertising can be traced back to the ancient Egyptians, who used papyrus to make sales messages and wall posters. Since then, advertising has evolved to encompass a wide range of media, including print, radio, television, and now, the internet. In the early days of advertising, businesses would create ads that were meant to be seen or heard by as many people as possible. The goal was to capture the attention of as many potential customers as possible and convince them to purchase the product or service being advertised.

However, with the rise of the internet and social media, advertising has become more targeted

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Step-by-step explanation

and personalized. Businesses can now use data and analytics to determine who their target audience is and create ads that are tailored to their specific needs and interests. This has led to a more effective form of advertising, where businesses are able to reach the people who are most likely to purchase their products or services.

One of the most popular forms of online advertising today is the online pitch execution. This involves creating a video or slideshow that showcases a product or service and its benefits. The pitch can be delivered by a spokesperson or through a voice-over narration. The video can be uploaded to social media platforms, such as Facebook or YouTube, where it can be shared and viewed by millions of people.

The use of voice-over support in online pitch execution has become increasingly popular in recent years. Voice-over narration is a powerful tool that can be used to convey emotion, tell a story, and connect with the audience on a deeper level. When done correctly, voice-over narration can help businesses create a sense of trust and credibility with their audience, which can lead to increased sales and brand loyalty.

In order to execute an effective online pitch with voice-over support, businesses must first determine their target audience and create a message that resonates with them. The pitch should be visually appealing and easy to understand, with a clear call-to-action that encourages viewers to take action. The voice-over should be professional and engaging, with a tone that matches the message and the audience.

In conclusion, advertising has come a long way since its early days, and the rise of the internet and social media has led to the development of new and innovative advertising techniques. Online pitch execution with voice-over support is just one example of how businesses can use technology to create effective and targeted advertising campaigns. By creating a message that resonates with their target audience and using voice-over narration to connect with viewers on a deeper level, businesses can create a powerful advertising campaign that drives sales and builds brand loyalty.

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