Discuss Consumer Insight on the brand UNIQLO.

An effective advertising strategy requires an understanding of the motivating factors that drive consumers’ behaviours. In order to gain consumer insights, advertising managers frequently embark on a discovery process to understand the client’s brand, its competitors, and the target audience.In this assessment, you are required to undertake research, on a specific product/service (the client brief will be provided to you) and develop the key consumer insights and an advertising strategy statement. This is an individual assessment and as such, students should not work with/collaborate with other students in the cohort when working on this written report.The Consumer Insight Analysis report word count is 1500 words. A step-by-step project guide, including full details of the individual report, will be located in this folder. Please refer to this guide for full details of this individual report.The insights gained from this assessment item will be used/built on, for inclusion in the final group Advertising Campaign project. All submissions must be written in English. Recommended Report Structure1. Background/Brand Discovery: What’s happening in the market. Think in terms of the 3Cs: Company (brand), Category (competitors) and Communication. You could also consider consumers in general here.2. Objectives: What are the communication objectives for the ad campaign? These need to be crafted based on the client’s over-arching marketing objectives for the campaign.3. Target Audience: Who is the target audience? Provide a brief profile, including their demographics, geographics and psychographics etc. Include an example of a typical target audience consumer.4. Research Findings: Discussion of key research findings which emerged from your research undertaken.5. Key Consumer Insight/s: Identify and discuss the key consumer insight which emerged from your research? Include support statements as to why the “key” insight is important/significant.6. Advertising Strategy Statement: Translate the Consumer Insight into the advertising strategy statement and provide support/justification.
Answer & Explanation
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UNIQLO is a popular Japanese clothing brand that has gained a loyal customer base worldwide. The brand’s success can be attributed to its ability to understand consumer needs and preferences and provide affordable, high-quality clothing that meets those needs. Here are some consumer insights on the UNIQLO brand:

Affordable pricing: UNIQLO’s pricing strategy has been a significant factor in its success. The brand offers high-quality clothing at affordable prices, which makes it accessible to a wide range of consumers.

Quality and innovation: UNIQLO has built its reputation on providing h

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Step-by-step explanation
igh-quality clothing that lasts longer and looks better than its competitors. The brand is also known for its innovative designs, fabrics, and manufacturing processes, which enhance the overall customer experience.

Comfort and functionality: UNIQLO’s clothing is designed with comfort and functionality in mind. The brand offers a wide range of products that are easy to wear and care for, making them ideal for everyday use.

Minimalist design: UNIQLO’s design philosophy is centered around minimalism. The brand’s clothing is simple, classic, and timeless, which appeals to consumers who value simplicity and versatility.

Sustainability: UNIQLO has taken steps to incorporate sustainable practices into its operations, such as using recycled materials and reducing waste. This has resonated with consumers who are environmentally conscious and want to support brands that share their values.

Overall, UNIQLO’s success can be attributed to its ability to provide affordable, high-quality clothing that meets consumer needs and preferences. The brand’s commitment to innovation, comfort, functionality, sustainability, and minimalist design has helped it build a loyal customer base worldwide.

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