Define public relations and define the professional codes of conduct.
__As a public relations assistant, your manager has asked you to prepare a PowerPoint presentation for the new staff. Your presentation should be supported with Speaker Notes for each slide. The Speaker Notes should conform to the rules of Standard English and be well edited.
__Slide 1: Title slide
__Slide 2: Define public relations and define the professional codes of conduct.
__Slides 3 and 4: List the key differences between public relations, journalism, advertising, and marketing.
__Slides 5, 6, and 7: Describe the evolution of public relations using the periods 1900–1950, 1950–2000, and 2000–present.
__Slide 8: Identify why public relations is a worldwide industry.
__Slide 9: Define the four key elements of public relations activities.
__Slide 10: References: include a minimum of two scholarly references.
__The assignment must be written in Standard English and demonstrate superior organization, including a highly developed viewpoint and purpose. Your notes below each slide in the body of your presentation should be written in complete sentences and paragraphs, supporting the content on each slide. Presentations are visual; therefore, use clear, concise bullet points and avoid crowded slides. Additionally, images and diagrams are wonderful presentation tools, but be sure to include all required citations.
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Professional codes of conduct are sets of ethical guidelines that PR practitioners must follow to ensure the integrity, transparency, and accountability of their work. These codes provide a framework for ethical decision-making and behavior in the PR profession and aim to maintain the trust and credibility of the public and stakeholders. The codes typically cover areas such as honesty, accuracy, confidentiality, disclosure, conflicts of interest, and respect for diversity and cultural differences. Professional organizations, such as the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC), have developed codes of conduct that their members are expected to abide by.
