Critically evaluate the internal and external environment of the organization AMAZON UK.

Critically evaluate the internal and external environment of the organization AMAZON UK. Apply two internal and two external theoretical models in order to identify the KEY SWOT.
Answer & Explanation
VerifiedSolved by verified expert
Amazon UK operates in a highly competitive and rapidly evolving industry, and therefore, it is essential to evaluate both the internal and external environment of the organization to understand its strengths, weaknesses, opportunities, and threats.

Internal Environment:

Strong Brand Image: Amazon UK is a well-known brand with a strong reputation for reliability, convenience, and customer satisfaction.

Efficient Operations: Amazon UK has a robust supply chain, logistics, and warehouse management system that helps it deliver products quickly and efficiently.

Diversified Product Portfolio: Amazon UK has a diverse range of products and services, including e-commerce, cloud computing, streaming, and advertising, which helps it to cater to different customer segments.


Dependence on Third-Party Sellers: A significant portion of Amazon UK’s revenue comes from third-party sellers. This dependence on external vendors m

Looking for a similar assignment?

Let Us write for you! We offer custom paper writing services

Place your order

Step-by-step explanation
ay lead to quality control issues and affect customer trust.

Labor Issues: Amazon UK has been criticized for its labor practices, including low wages, long working hours, and poor working conditions. This could lead to negative publicity and legal issues.

Cybersecurity: With a vast amount of customer data and transactions, Amazon UK is vulnerable to cybersecurity threats, including data breaches, hacking, and phishing attacks.

External Environment:

Growing E-commerce Market: The UK e-commerce market is expected to grow at a significant rate in the coming years, providing an opportunity for Amazon UK to expand its customer base.

Expansion into New Markets: Amazon UK can leverage its strong brand image and efficient operations to expand into new markets, such as healthcare and financial services.

Increasing Demand for Cloud Services: Amazon UK’s cloud computing platform, Amazon Web Services, is in high demand, providing a significant growth opportunity for the company.


Intense Competition: Amazon UK faces intense competition from established retailers such as Walmart, Tesco, and online marketplaces such as eBay.

Regulatory Environment: Amazon UK operates in a highly regulated environment, and changes in regulations and laws could affect its business operations and profitability.

Changing Consumer Behavior: Changes in consumer behavior, such as increased demand for sustainable products and services, could impact Amazon UK’s business model and revenue streams.

Overall, Amazon UK has a strong internal environment with a well-established brand, efficient operations, and diversified product portfolio. However, it faces external threats from intense competition, changing consumer behavior, and the regulatory environment. The company needs to continuously monitor the external environment to identify new opportunities and mitigate potential risks.

Download PDF