Reflect on the differences between the three major paradigms of the social sciences and how the application of each of the paradigms would influence your research project design and outcome.
Thus, if the problem you want to address with your research is How does the company maximize value managing Customer Relations through Online Banking
: how would you need to formulate the problem and a preliminary research question when you apply a naturalist vs an interpretivist vs a pragmatist approach?
Please be so kind to study the three paradigms, compare their essential assumptions, and apply them to the problem you want to address with your research. What are the consequences for the formulation of the problem and a potential research question.
Positivism is based on the belief that the social world can be studied using the same scientific methods used to study the natural world. This paradigm assumes that reality is objective and independent of human consciousness, that knowledge is obtained through empirical observation and measurement, and that the researcher should strive for objectivity and neutrality. In a research project designed using positivist paradigm, the researcher would use quantitative methods such as surveys, experiments, and statistical analysis to collect and analyze data. The outcome of such a research proj
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Interpretivism, on the other hand, assumes that social reality is subjective and constructed through the meanings and interpretations people give to their experiences. It emphasizes the importance of understanding the subjective experiences of individuals and the social and cultural context in which they live. A research project designed using interpretive paradigm would use qualitative methods such as interviews, observation, and textual analysis to collect and analyze data. The outcome of such a research project would likely be a rich and detailed description of the experiences and meanings of the participants.
Critical theory, which has its roots in Marxism, emphasizes the role of power and inequality in shaping social reality. It assumes that knowledge is always shaped by the interests and values of those who hold power in society, and that research should aim to uncover and challenge these power relations. A research project designed using critical theory would use a variety of methods to collect and analyze data, including both qualitative and quantitative methods. The outcome of such a research project would likely be a critique of the dominant power relations and an analysis of potential alternatives.
In conclusion, the choice of paradigm would have a significant impact on the design and outcome of a research project. Positivism would lead to a focus on objective data and generalizable findings, interpretivism would prioritize subjective experiences and meanings, and critical theory would prioritize uncovering and challenging power relations. Researchers must carefully consider their own assumptions and values, as well as the assumptions and values embedded in each paradigm, when choosing the appropriate paradigm for their research project.