Discuss Spike & Biscuit Rebrand for the Charleston Animal Society Case Analysis.
What formative research was conducted?
Was research conducted effectively?
Did the research effectively measure the boundaries of a communication problem?
What recommendations for improving formative research would you make?
The rebrand involved changing the organization’s name from the Charleston Animal Society to Spike & Biscuit, a name that was mor
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The rebrand was accompanied by a comprehensive marketing campaign that included billboards, social media advertising, and merchandise. The campaign emphasized the importance of adopting shelter animals and showcased the many benefits of having a furry friend in one’s life.
The results of the rebrand were impressive. Spike & Biscuit saw a significant increase in adoption rates, donations, and public awareness of their mission. The organization’s social media presence grew dramatically, with over 26,000 followers on Instagram and 44,000 on Facebook. Spike & Biscuit merchandise also became popular, with t-shirts and stickers selling out quickly.
Overall, the Spike & Biscuit rebrand was successful because it effectively communicated the organization’s mission and values to its target audience, creating a memorable and approachable brand identity that resonated with people. The comprehensive marketing campaign helped to increase awareness and engagement with the organization, resulting in higher adoption rates and donations.