Determine the appropriate strategic direction, a company must assess it’s external environment for opportunities and threats, and assess its internal environment for strengths and weaknesses.
You will conduct research on a specific company and develop an internal-external report that could be used in the strategic management process.
Assessing the external environment involves identifying and analyzing opportunities and threats that exist in the market or industry where the company operates. This includes factor
Looking for a similar assignment?
Let Us write for you! We offer custom paper writing services
Assessing the internal environment involves identifying and analyzing the company’s strengths and weaknesses. This includes factors such as the company’s resources, capabilities, culture, and leadership. By assessing its internal environment, a company can identify its core competencies and areas where it needs to improve.
Once a company has completed its SWOT analysis, it can use the information to develop a strategic plan that leverages its strengths to exploit opportunities while addressing weaknesses and threats. The strategic plan should align with the company’s vision and mission and be flexible enough to adapt to changes in the external environment.