Write a Pairs Report on the Leadership and the Implementation of Strategic Change / Tune Group Case Study
Leadership and Strategic Change:
Tony Fernandes, the founder and CEO of Tune Group, is known for his charismatic leadership style and hands-on approach. He has been instrumental in driving strategic change initiatives at the company, such as the expansion of the airline business, AirAsia, into new markets and the acquisition of the low-cost hotel chain, Tune Hotels.
Fernandes’ leadership style is characterized by a strong focus on people and a willingness to take risks. He has bui
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Implementation of Strategic Change:
The implementation of strategic change at Tune Group has been largely successful, thanks in part to Fernandes’ leadership style. The company has been able to rapidly expand its airline and hotel businesses, and has successfully entered new markets such as India and Japan.
One of the key factors contributing to the success of Tune Group’s strategic change initiatives has been its ability to leverage its core competencies in the airline and hotel industries. By focusing on these areas and building on its strengths, the company has been able to create a strong brand and competitive advantage.
However, there have also been some challenges in implementing strategic change at Tune Group. For example, the company has faced some resistance from employees and stakeholders in certain markets where it has attempted to enter. Additionally, the rapid expansion of the airline business has put a strain on the company’s resources and infrastructure, leading to some operational challenges.
In conclusion, the leadership and implementation of strategic change at Tune Group has been largely successful, driven by the charismatic leadership style of its founder and CEO, Tony Fernandes. By focusing on its core competencies and building on its strengths, the company has been able to rapidly expand its business and enter new markets. However, there have also been some challenges along the way, and it will be important for Tune Group to continue to adapt and innovate in order to maintain its competitive position.