Identify the characteristics of your Lacrosse brand as the strongest and the weakest.

For this discussion, you will find and share a sport brand with your classmates. You will analyze the brand, explaining the factors that have contributed to its success. You will also consider any weaknesses of the brand and/or potential threats that could harm the brand.

First, read the article 7 Characteristics of Branding.

Then, find a sport brand that you consider to be highly successful. Share the brand with your classmates and address the following:

Discuss your brand in terms of each of the seven characteristics outlined in the article.
Identify the characteristics of your brand that you consider to be the strongest and the weakest.
Refer to the article to support your answers.

In your responses to your classmates, discuss the similarities and differences between the strengths of your chosen brand and theirs. Did they perhaps overlook an important characteristic of the brand they chose to discuss? Do any trends regarding brand success begin to emerge?

Refer to the Discussion Rubric PDF for directions on completing this discussion.

Answer & Explanation
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Strongest Characteristics:

Quality equipment: A strong Lacrosse brand is known for producing high-quality equipment that is durable and performs well on the field.
Innovation: A strong Lacrosse brand is always pushing the boundaries of what’s possible, developing new equipment and techniques that give players a competitive edge.
Brand Recognition: A strong Lacrosse brand has a recognizable logo, a loyal following, and a rep

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Step-by-step explanation
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Strong online presence: A strong Lacrosse brand has a strong online presence, with an active social media presence and a website that provides a wealth of information about the brand, its products, and the sport itself.

Weakest Characteristics:

Limited Product Range: A weak Lacrosse brand may have a limited product range, which can limit its appeal to players and fans.
Lack of innovation: A weak Lacrosse brand may not be keeping up with the latest trends and technologies in the sport, which can make it seem outdated and out of touch.
Poor Quality: A weak Lacrosse brand may produce low-quality equipment that fails to meet the needs of players and does not perform well on the field.
Poor Brand Image: A weak Lacrosse brand may have a poor reputation, which can make it difficult to attract new customers and retain existing ones.

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#Brand Recognition#Limited Product Range#Quality equipment

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