How did the Hertz corporation benefit from the employment of issues management in relocating its corporate headquarters?
Anticipating and addressing potential challenges: Issues management helped Hertz identify and anticipate potential challenges that could arise during the relocation process, such as r
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Engaging stakeholders: Hertz engaged with various stakeholders, such as local communities, government officials, and employees, to build support and understanding for the relocation. This helped to ensure a smooth transition and minimize negative impact on stakeholders.
Leveraging opportunities: Issues management also helped Hertz to identify and leverage opportunities that arose during the relocation process. For example, the company was able to take advantage of Florida’s favorable business climate, access to a larger talent pool, and proximity to key markets.
Enhancing reputation: By effectively managing the issues related to the relocation, Hertz was able to enhance its reputation and maintain its position as a responsible and responsive corporate citizen. This helped to build trust with stakeholders and strengthen its brand image.
Overall, the employment of issues management helped Hertz to navigate a complex and challenging relocation process and achieve its strategic objectives while minimizing negative impact on stakeholders.