Create a Marketing Plan for Kraven Bahamas introducing pickup and drop-off passenger service as the new product/service.
The target audience for the new service includes:
Tourists and vacationers visiting the Bahamas who require transportation services.
Locals who require transportation services for events, airport pickups and drop-offs, and other occasions.
To increase brand awareness and recognition for Kraven Bahamas as a leading transportation service provider in the Bahamas.
To attract new customers and retain existing ones
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To increase revenue by expanding the company’s service offerings.
Develop a strong online presence: Kraven Bahamas will establish a strong online presence by creating a dedicated webpage and social media platforms for the new service. The webpage and social media platforms will contain information on the service, pricing, and testimonials from satisfied customers.
Offer promotions and discounts: To attract new customers, Kraven Bahamas will offer promotions and discounts for the new service. These promotions will be advertised on the company’s website, social media platforms, and through targeted email campaigns.
Targeted advertising: Kraven Bahamas will utilize targeted advertising to reach potential customers. This will include advertising in local newspapers, magazines, and on relevant websites. The company will also consider using paid social media advertising to reach a wider audience.
Strategic partnerships: Kraven Bahamas will seek to establish strategic partnerships with hotels, resorts, and event planners. These partnerships will allow the company to reach a broader audience and promote its new service through word of mouth.
Word of mouth: Kraven Bahamas will leverage its existing customer base to generate positive word of mouth for the new service. The company will encourage satisfied customers to leave reviews and refer their friends and family to the new service.
In conclusion, Kraven Bahamas is introducing a new product – pickup and drop-off passenger service – to expand its service offerings and increase revenue. The company will use various marketing strategies to promote the new service, including developing a strong online presence, offering promotions and discounts, targeted advertising, strategic partnerships, and word of mouth. By implementing these strategies, Kraven Bahamas aims to increase brand recognition, attract new customers, and retain existing ones.